Your Director of Wellness. Without the hire.
A Residency is an exclusive partnership in which Aureum takes responsibility for the wellness life of a property — designing it, running it, and continuously refining it over a defined period.
You deal with one partner. We handle the rest.
Eight responsibilities. One partner.
Programming
A complete daily, weekly and seasonal rhythm of practice, delivered on-property and held to a consistent standard.
Guest experience design
The wellness journey choreographed from arrival to departure — the welcome, the room, the close of each evening, and the final morning. Every point of contact designed rather than left to chance.
The wellness calendar
A year-round architecture of daily practice, weekly signature experiences, monthly occasions and seasonal retreats — published in advance, so the property can plan inventory and market against it.
Facilitator network
We recruit, vet and manage a curated network of wellness experts, yoga and meditation teachers, holistic health consultants, therapists, psychologists, Ayurvedic doctors, somatic specialists, sound healing facilitators, movement teachers, nature guides and longevity experts.
You never source a teacher again.
Team wellbeing
Programmes for the property’s own team in resilience, recovery and considered communication. A team that is well looked after delivers hospitality of a different order.
Wellness strategy & advisory
Strategic counsel across the entire wellness ecosystem — from positioning and experience architecture to programming, partnerships, guest journeys and long-term wellness growth.
Retreat development
Signature retreats the property can host throughout the year — developed as an owned asset and a distinct revenue line, not a one-off event.
Marketing support
Editorial direction, campaign development, art direction for photography, and press positioning for the property’s wellness identity.
Twelve retreats. Dates published a year ahead.
A Residency establishes a fixed retreat calendar for the property — one flagship retreat each month, with a shorter weekend format alongside it where demand supports one.
Dates are set twelve months in advance
Published dates let campaigns run continuously, let your revenue team block inventory with confidence, and let guests plan travel around them. A date sells. A season doesn’t.
The concept rotates
A different retreat from the portfolio each month, so returning guests have a reason to come back rather than repeat.
Between retreats, the rhythm continues
Light daily programming — morning practice, evening restoration — delivered by your own team. We train them once and supply the practices, scripts, audio and standards.
Facilitators travel in
For each retreat window. That is what allows us to bring international teachers to the property rather than whoever happens to be available locally.
Two models. One partnership.
Retreats and ongoing programming are funded in different ways, and it is worth being plain about which is which before anyone signs anything.
A revenue event.
A retreat sells rooms. Guests pay to attend, they stay four to seven nights, and they spend across the whole of it. Production cost sits inside the retreat’s own economics rather than on your payroll.
- Specialists travel in for the retreat window and leave with it
- No permanent headcount, nothing added to your payroll
- No room held back from inventory between dates
- Twelve to twenty-four demand events a year on published dates
An investment, with a return.
Daily programming does not sell rooms by itself, and we will not claim it does. It raises guest satisfaction, lengthens stays, lifts review scores and brings people back — which is a standing cost with a measurable return, not a revenue line.
- Someone is present continuously, or on a defined rotation
- A monthly cost, agreed before it begins
- Scaled to the property — three levels, below
- Returns show in satisfaction, length of stay and repeat bookings
Most properties begin with retreats. They prove the model before anything standing is committed to — and the programming conversation is a better one to have once the first retreat has run.
Choose the depth the property can carry.
Between retreats, the daily rhythm has to be held by someone. There are three ways to do that, and they differ considerably in cost.
Your team, trained
We train your existing spa or activities staff once, supply the practices, scripts, audio and standards, and audit the quality. Nothing added to headcount. Suited to smaller properties.
Resident wellness guide
One practitioner on property, carrying the daily rhythm and supporting each retreat when it runs. Retreat specialists still travel in for the flagship. The right level for most resorts.
Resident wellness team
Two or three practitioners in residence, covering movement, restoration and contemplative practice daily. For larger destination resorts with year-round occupancy.
A resident guide costs considerably less than keeping a master teacher on site all month — so the property buys continuous coverage at one level and concentrated depth at another. That is the right shape for both the guest experience and the budget.
Three, six or twelve months.
Engagements are scaled to the size and ambition of the property. Commercial structures are proposed individually, after a conversation about the property rather than before it.